Simply put, I design for wine.

Why focus on just wine? Because there is a huge need for it. Today, there are almost 9,000 wineries in the United States1 that produce the more than 60,000+ brands available for purchase2.

In a saturated market such as this, innovative and unique branding is key. It’s imperative that all the components of a brand (name, story, packaging, marketing materials, etc.) are consistent and executed with a well-conceived strategy.

My ideal clients: 

  • Respect consumers by selling quality products

  • Operate sustainably (or is working towards certification) 

  • Support the local community and environment

  • Respect their employees, consultants, freelancers, etc.

  • Are open to progressive, outside-the-box ideas

  • Understand the importance of design and allocate their time and budget accordingly

  • Are willing and active participants in the creative process

  • BONUS: Clients who prefer discussing hand-drawn concepts at a coffee shop vs viewing a slick powerpoint deck in a boardroom

Client Work

Looking for something a little more “artsy”?

Here’s a sampling of some of my favorite personal projects.



  • Naming

  • Logo


  • Label Design

  • Label Redesign

  • Cork & Capsule


  • Limited Edition

  • Large/Small Format

  • Custom Glass/Bottle


  • High End Gift Sets

  • Unique Brand Extensions

  • Other? The Sky is the Limit!

Need something not on the list? I still might be able to help. And if I can't, I'll happily connect you with another designer in my network who can! 

Interested in my creative process?

Get a behind-the-scenes look by following me on Instagram at @r.l.obrien. Here's a taste...

1 Branson, Paul. "Number of United States Wineries Reaches 8,702” Wine Business Monthly, Feb. 2016
2 Wagner, Paul, et al. Wine Marketing & Sales: Success Strategies for a Saturated Market. 2nd ed., The Wine Appreciation Guild, 2011.