Simply put, I design for wine.
Why focus on just wine? Because there is a huge need for it. Today, there are almost 9,000 wineries in the United States1 that produce the more than 60,000+ brands available for purchase2.
In a saturated market such as this, innovative and unique branding is key. It’s imperative that all the components of a brand (name, story, packaging, marketing materials, etc.) are consistent and executed with a well-conceived strategy.
Client Work
Personal Projects
1 Branson, Paul. "Number of United States Wineries Reaches 8,702” Wine Business Monthly, Feb. 2016
2 Wagner, Paul, et al. Wine Marketing & Sales: Success Strategies for a Saturated Market. 2nd ed., The Wine Appreciation Guild, 2011.
Identity
Naming
Logo
Packaging
Label Design
Label Redesign
Cork & Capsule
Specialty
Limited Edition
Large/Small Format
Custom Glass/Bottle
Creative
High End Gift Sets
Unique Brand Extensions
Other? The Sky is the Limit!
Need something not on the list? I still might be able to help. And if I can't, I'll happily connect you with another designer in my network who can!
My ideal clients:
Respect consumers by selling quality products
Operate sustainably (or is working towards certification)
Support the local community and environment
Respect their employees, consultants, freelancers, etc.
Are open to progressive, outside-the-box ideas
Understand the importance of design and allocate their time and budget accordingly
Are willing and active participants in the creative process
BONUS: Prefer discussing hand-drawn concepts in a coffee shop vs a powerpoint in a boardroom
Interested in my creative process?
Get a behind-the-scenes look by following me on Instagram.
Here's a taste...
