The Goal: To create a brand that would help an established Los Carneros grapegrower expand his family's business to include the making and selling of wine under their own brand.
The Tognetti family has been growing grapes in the Carneros region since the 1980s. Their fruit has been used in the making of wines that have been served in the White House, presented as gifts to foreign governments, and awarded around the world for their superior quality. Taking this into account, it was clear that this new brand needed to be elegant and speak to the family's historical significance to Napa Valley as well as their reputation for quality.
I had the pleasure of working with Robert Tognetti to create his first label in 2011, inspired by a discontinued Lakespring wine label from the 1980s. He loved its traditional, elegant feel and wanted something similar for his Chardonnay. Us designers don't get to draw as much as one might assume so I was happy to get the opportunity to hand-draw an original leaf graphic which I digitized to create a repeating pattern.
In 2015, I worked with both Robert and Michael Tognetti to develop another label - a cleaner, more modern version for their first Cabernet Sauvignon release. The elegantly simple label features only the brand name and a single copper grape leaf floating delicately above.