The Goal: Update the Sarah's Vineyard's identity and packaging in order to bring the brand into the 21st century while maintaining its hard-earned brand recognition.
In 2015, Tim Slater, the owner of Sarah’s Vineyard, hired me to freshen up his brand*. The winery’s original logo and labels dated back to the opening of the winery in the late 1970s. While the brand had a strong following amongst consumers and distributors alike, it was a tad outdated and lacked the elegance and readability Tim desired. Read More
Thoughts on the importance of label design.
That wine which we label, by any other label would taste as sweet... right? My apologies for the rip-off Mr. Shakespeare. The answer is, probably. But seeing as how many people choose a wine by its label, an unfamiliar wine might never get the chance to be tasted if the label doesn't compel a person to buy it. Read More
Helpful tips on getting COLAs from the TTB and Registered TMs from the USPTO.
Dealing with the TTB and USPTO can be very similar to dealing with the DMV, but imagine there are thousands of people waiting in the digital queue ahead of you. As with the DMV (seriously Federal Government, what's with the acronyms?), you're a nervous wreck because you're worried that when you finally get to the window, you will discover you completed the forms wrong… Read More
The Goal: To create a brand that would help an established Los Carneros grapegrower expand his family's business to include the making and selling of wine under their own brand.
The Tognetti family has been growing grapes in the Carneros region since the 1980s. Their fruit has been used in the making of wines that have been served in the White House, presented as gifts to foreign governments, and awarded around the world for their superior quality. Taking this into account, it was clear that this new brand needed to be elegant and speak to the family's historical significance to Napa Valley as well as their reputation for quality. Read More
A few words of warning to help independent winemakers avoid the pitfalls of cheap label design.
I recently came across a blog post that appeared to be a helpful guide for independent winemakers on how to go about creating/obtaining the perfect label for their wine, while on a budget. Read More